build your brand with marketing, demand gen, & creative solutions
Mainstay delivers B2B marketing solutions and campaigns to build your brand and help accelerate your sales funnel
benefits
- Mainstay has decades of experience in technology industry marketing. We provide a broad range of B2B marketing services, including content marketing, creative agency services, demand generation campaigns, and value-based marketing tools that help organizations to:
- Accelerate pipeline with marketing tools and assets that articulate your solution’s business impact
- Fill your sales funnel with qualified leads from effective multi-channel demand generation campaigns
- Increase the impact of your sales teams and partner teams with go-to-market assets that quantify proof of impact
- Reach higher into organization with value messaging that engages your prospect’s decision makers
marketing services
Need marketing leadership to help create high-efficiency marketing programs
that deliver maximum ROI? Mainstay can help.
content marketing
Mainstay’s team creates content marketing and sales enablement assets that help articulate your point of view and proof of value:
- Competitive research
- Video testimonials
- Thought Leadership articles and blogs
- Customer Success Stories / Case studies / White papers
- Advertising campaigns
- Sales collateral
- Social media strategy, planning, and content
demand generation campaigns
Mainstay’s marketing team develops strategy and executes integrated multi-channel digital marketing campaigns:
- Campaign strategy
- Persona development
- Targeted value-based messaging
- Multichannel approach – email, ads, search, social
- Email drip campaigns
- Paid search and paid social
- Measure success against KPIs
creative agency services
Award-winning creative solutions that help position your business / brand as a leader in the marketplace.
- Interactive Ebooks
- Professional Video Services
- Advertising campaigns
- Go to Market Sales Assets
- Trade show booth graphics & interactive experiences
- Graphic creation
- Websites and landing pages
ROI / TCO Calculators
Mainstay’s Advisor Value Platform™ allows you to quickly launch interactive tools that convert prospects into high-value leads, including:
- Lead generation tools that enable a prospect to see the value of your offering.
- Market intelligence tools that collect key prospect data to shape future communications and segmentation.
- Tools to deliver rich and dynamic executive ready reports that empower prospects to share your solution’s business impact within their organization.
differentiators
business value-based methodology
- Demonstrated process for identifying the value levers and quantifying the business impact of your offering.
- Our “Develop once — use many times” approach enables you to cost effectively incorporate your offering’s proof of value into a broad set of marketing assets and collateral.
experience
- Decades of experience in developing and executing B2B marketing strategy and plans for global enterprise technology and mid-market organizations.
- Deep background in marketing and content development for technology vendors such as Cisco, Oracle, AWS, Salesforce, IBM, among others.
- World-class creative solutions and marketing assets built to deliver the right message that will resonate with your buyers.
speed
- Proven methodologies enable our team to quickly develop and deliver compelling content.
holistic approach
- End-to-end capabilities for content development, research, and ROI/TCO calculator creation.
