increasing pipeline velocity and lead quality
Shifting the conversation from price and features to benefits and value
Marketing Value Advisor™ enables rapid tool development without sacrificing creative to increase lead generation conversion rates
convert website visitors to high-value leads with Mainstay's Value Advisor Platform
- Frame the conversation on value vs. features
- Increase visitor engagement and identify high-value opportunities
- Give website visitors a reason for entering contact details
- Convert marketing qualified leads (MQLs) into sales qualified leads (SQLs)
benefits
lead generation
Quickly deploy interactive tools that enable a prospect to see the value of your offering.
market intelligence
Tools collect key prospect data to shape future communications and segmentation.
executive-ready reportsÂ
Create dynamic, graphics-rich reports, empowering prospects to share your solution’s business impact within their organization.
simplified deployment
Rapid deployment of fully customizable calculators with pre-configured integrations into your marketing automation solutions.
sales acceleration
Integration with salesforce and other CRM tools ensures customer data is available to your sales team.
![Craig 2](https://mainstaycompany.com/wp-content/uploads/2024/01/Craig-2-1.jpg)
features
Mainstay’s Marketing Value Advisorâ„¢ is an enterprise-ready cloud solution that accelerates your demand generation efforts
customizable
100% custom UI/UX design to leverage your brand and support any language and currency
flexible
Optimized for mobile and desktop environments and supports any browser
detailed analytics
Graphical, data-driven usage reporting
dynamic assets
One-click generation of branded customer facing deliverables
integrated
Open APIs with all leading CRM and Marketing Automation solutions
secure
Highly secure cloud architecture protects your prospect and customer data
![iconsFill 79](https://mainstaycompany.com/wp-content/uploads/2020/10/iconsFill-79.png)
generate leads
Quickly launch interactive calculators that build high quality leads and provide pre-contact insights on prospects
![Fill 65](https://mainstaycompany.com/wp-content/uploads/2020/10/Fill-65.png)
accelerate sales
Arm sales with prospect intelligence prior to first contact
![Fill 21](https://mainstaycompany.com/wp-content/uploads/2020/10/Fill-21.png)
reduce churn
Capture realized value metrics to support marketing content and case studies