Does your sales team have the right skills, the right message, the right content and access to the right people to be effective value sellers? Highlights from our webinar.
The latest updates, stories, ideas and thought leadership from the Mainstay team.
Value Selling at Scale with Value Tools
Using value tools and platforms to reach and enable a greater portion of your sales team can be a key first step in transforming your business.
4 Tips for Quantifying Business Value for Your Customer
4 tips for quantifying the value of technology solutions or services so prospects consider them credible, relevant, and worth investing in.
5 strategies for Communicating Business Value to Customers
Here are 5 value selling strategies to better communicate business value, accelerate your sales pipeline, and close more deals.
Driving Action and Conversion with Bottom of Funnel Content
Content like case studies, testimonials, and business cases is optimal for increasing conversions and turning prospects into customers.
Using Middle of Funnel Content to Nurture Leads
Learn how middle of the funnel content like digital ad campaigns, ebooks, and webinars can help drive awareness and nurture leads.
Using Top of Funnel Content to Increase Brand Awareness
Learn which content types of top of the funnel content are best suited for casting a wider net to increase brand awareness.
Aligning Marketing Content to your Buyer Journey
For marketing content to be effective, it should be aligned with your buyer’s intent and what stage of the buyer journey they’re in.
Mind the Gap: Incorporating LoB Needs into Hybrid Work
Learn how to leverage change management communications to address LoB needs for a smooth hybrid work transition.
Alight powers growth with value engineering platform
Alight uses Mainstay’s Advisor Value Platform to enable teams to quantify and communicate business value throughout the customer lifecycle.
Ensure hybrid work success with change management
How change management can help with the cultural, behavioral, and process changes that happen when moving to hybrid work.
How to Prevent Hybrid Work from Keeping You Up at Night
To move to a hybrid workforce, you should focus on communicating change and creating awareness of hybrid work technologies.
Blog Series: Balancing Hybrid Work Choices
New blog series shares solutions for ensuring that your organization is set up to succeed regardless of which work model you choose.
Why Value Selling is the next step in your transformation
To close more deals, use value selling to enable decision-makers to easily evaluate the worth of a particular technology solution.
Value Management and Value Engineering for the Digital Era
If you are a technology solution provider or a CIO investing in digital transformation, it’s time to harness the power of value management.Â
5 Best Practices for Running a Demand Generation campaign
Here are 5 tips to succeed with your demand generation campaigns and provide a measurable way to fill your pipeline.
Why is Demand Generation critical to filling your pipeline?
Demand generation campaigns can build pipeline through targeted delivery of messages and content across multiple channels.
Hybrid Events can Increase ROI, Revenue and Audience
Hybrid events that integrate virtual technology with in-person events, can help decrease the average event budget by up to 50%.
Legal Teams: bringing workers back to the office
Although all employee teams are navigating the post-pandemic workplace, legal experts are uniquely equipped to support complex issues.
Facilities Teams: The People Side of Bringing People Back
For a frictionless flow of information between employees and Facilities managers, promote visibility and workplace culture.
HR Teams – The People Side of Bringing People Back to Work
As some offices return to in-office and others build up a digital architecture to support hybrid work, HR must help external workers adapt.
IT After COVID-19: Managing Changes from the People’s Perspective
IT teams can play a central part in refashioning the motivations and behaviors of employees as they return to the office.
Beyond Excel: Smart Options for Estimating ROI
When you’re dealing with time or budget constraints, many people will choose to simply live with Excel’s limitations. But there is another option – the hybrid cloud solution.
Building a Business Case in Zoom Times
The most effective business case tools feature embedded collaboration to assign data inputs, track those inputs, as well as provide real-time reporting.
How Technology Vendors Can Help CIOs Win with Value Management
Gartner estimates that CIOs who communicate IT’s value achieve 60% more funding than peers, but 63% of CIOs struggle to demonstrate their dept’s impact.