The bottom of the funnel is about driving action and conversions. Content like case studies, testimonials, and business cases are optimal for converting prospects into customers.

The middle of the funnel is where you nurture B2B leads that already have awareness of your brand. Learn how digital ad campaigns, ebooks, and webinars can help build the middle of your sales funnel.

Top of the funnel content marketing is focused on casting a wider net to increase brand awareness. Learn which content types are best suited for this stage of funnel.

Content can’t just be compelling, it needs to be aligned with your buyer’s intent. To ensure alignment, you must know who you’re targeting, and what stage of the buyer journey they’re in.

Getting on the same page is hard – especially when shifting to a new way of work. But it doesn’t have to be. Learn how to address LoB needs for a smooth hybrid work transition.

Alight leveraged Mainstay’s Advisor Value Platform to enable their teams to quantify and communicate the business value of their products throughout the customer lifecycle.

Cultural, behavioral, and process changes are necessary when moving to a hybrid work model. Our change management experts can help your org to achieves your business goals.

To successfully move from mostly remote to a hybrid workforce, companies need to focus on communicating change and creating awareness of their hybrid work technologies.

Employee burnout has become a big challenge for employers. When determining what changes to make to your work model, you can’t assume a one size fits all approach will lead to success.

Most buying decisions are driven by increasing revenue, decreasing cost, and mitigating risk. To close deals, you must communicate these values based on each sales opportunity.

Whether you are a technology provider selling a B2B solution or a CIO investing to digitally transform your business, it’s time to harness the power of value management. 

Digital demand generation campaigns provide an effective and measurable way to fill your pipeline with qualified leads. Here are 5 tips to succeed with your digital campaigns.

Digital demand generation campaigns can help build pipeline through targeted delivery of messages, ads, videos and other content across multiple channels.

Hybrid events, which integrate technology and digital tools with in-person events, can help to decrease the average event budget by up to 50% and increase ROI.

Although all employee teams are navigating the post-pandemic workplace, legal experts are uniquely equipped to support workers with complex issues.

To encourage a frictionless flow of information between other office groups and Facilities managers, the latter should stress visibility and open workplace culture.

As some hybrid offices return to in-office and others build up a digital architecture to support their work-at-homers, HR must step up and help external workers adapt.

IT teams can play a central part in refashioning the motivations and behaviors of our employees as the pandemic evolves and they return to the office.

When you’re dealing with time or budget constraints, many people will choose to simply live with Excel’s limitations. But there is another option – the hybrid cloud solution.

The most effective business case tools feature embedded collaboration to assign data inputs, track those inputs, as well as provide real-time reporting.

Gartner estimates that CIOs who communicate IT’s value achieve 60% more funding than peers, but 63% of CIOs struggle to demonstrate their dept’s impact.