With this year’s NRF the Big Show fast approaching, we wanted to look back at our experience helping one of our biggest clients at last year’s conference.
The latest updates, stories, ideas and thought leadership from the Mainstay team.
Does your sales team have the right skills, the right message, the right content and access to the right people to be effective value sellers? Highlights from our webinar.
Using value tools and platforms to reach and enable a greater portion of your sales team can be a key first step in transforming your business.
4 tips for quantifying the value of technology solutions or services so prospects consider them credible, relevant, and worth investing in.
Here are 5 value selling strategies to better communicate business value, accelerate your sales pipeline, and close more deals.
Content like case studies, testimonials, and business cases is optimal for increasing conversions and turning prospects into customers.
Learn how middle of the funnel content like digital ad campaigns, ebooks, and webinars can help drive awareness and nurture leads.
Learn which content types of top of the funnel content are best suited for casting a wider net to increase brand awareness.
For marketing content to be effective, it should be aligned with your buyer’s intent and what stage of the buyer journey they’re in.
Learn how to leverage change management communications to address LoB needs for a smooth hybrid work transition.
Alight uses Mainstay’s Advisor Value Platform to enable teams to quantify and communicate business value throughout the customer lifecycle.
How change management can help with the cultural, behavioral, and process changes that happen when moving to hybrid work.
To move to a hybrid workforce, you should focus on communicating change and creating awareness of hybrid work technologies.
New blog series shares solutions for ensuring that your organization is set up to succeed regardless of which work model you choose.
To close more deals, use value selling to enable decision-makers to easily evaluate the worth of a particular technology solution.
If you are a technology solution provider or a CIO investing in digital transformation, it’s time to harness the power of value management.
Here are 5 tips to succeed with your demand generation campaigns and provide a measurable way to fill your pipeline.
Demand generation campaigns can build pipeline through targeted delivery of messages and content across multiple channels.
Hybrid events that integrate virtual technology with in-person events, can help decrease the average event budget by up to 50%.
Although all employee teams are navigating the post-pandemic workplace, legal experts are uniquely equipped to support complex issues.
For a frictionless flow of information between employees and Facilities managers, promote visibility and workplace culture.
As some offices return to in-office and others build up a digital architecture to support hybrid work, HR must help external workers adapt.
IT teams can play a central part in refashioning the motivations and behaviors of employees as they return to the office.
When you’re dealing with time or budget constraints, many people will choose to simply live with Excel’s limitations. But there is another option – the hybrid cloud solution.
The most effective business case tools feature embedded collaboration to assign data inputs, track those inputs, as well as provide real-time reporting.
Gartner estimates that CIOs who communicate IT’s value achieve 60% more funding than peers, but 63% of CIOs struggle to demonstrate their dept’s impact.