Selling based on the value of your solutions, not just the price, will often yield better results. Here are five strategies to better communicate business value, accelerate your sales pipeline and, ultimately, close more deals.
The latest updates, stories, ideas and thought leadership from the Mainstay team.
Driving Action and Conversion with Bottom of Funnel Content
The bottom of the funnel is about driving action and conversions. Content like case studies, testimonials, and business cases are optimal for converting prospects into customers.
Using Middle of Funnel Content to Nurture Leads
The middle of the funnel is where you nurture B2B leads that already have awareness of your brand. Learn how digital ad campaigns, ebooks, and webinars can help build the middle of your sales funnel.
Using Top of Funnel Content to Increase Brand Awareness
Top of the funnel content marketing is focused on casting a wider net to increase brand awareness. Learn which content types are best suited for this stage of funnel.
Aligning Content to your Buyer Journey
Content can’t just be compelling, it needs to be aligned with your buyer’s intent. To ensure alignment, you must know who you’re targeting, and what stage of the buyer journey they’re in.
Mind the Gap: Incorporating LoB Needs into Hybrid Work
Getting on the same page is hard – especially when shifting to a new way of work. But it doesn’t have to be. Learn how to address LoB needs for a smooth hybrid work transition.
Alight powers growth with value engineering platform
Alight leveraged Mainstay’s Advisor Value Platform to enable their teams to quantify and communicate the business value of their products throughout the customer lifecycle.
Why you need change management for hybrid work success
Cultural, behavioral, and process changes are necessary when moving to a hybrid work model. Our change management experts can help your org to achieves your business goals.
How to Prevent Hybrid Work from Keeping You Up at Night
To successfully move from mostly remote to a hybrid workforce, companies need to focus on communicating change and creating awareness of their hybrid work technologies.
Blog Series: Balancing Hybrid Work Choices
Employee burnout has become a big challenge for employers. When determining what changes to make to your work model, you can’t assume a one size fits all approach will lead to success.
Why Value Selling is the next step in your transformation
Most buying decisions are driven by increasing revenue, decreasing cost, and mitigating risk. To close deals, you must communicate these values based on each sales opportunity.
Value Management and Value Engineering for the Digital Era
Whether you are a technology provider selling a B2B solution or a CIO investing to digitally transform your business, it’s time to harness the power of value management.Â
5 Best Practices for Running a Demand Generation campaign
Digital demand generation campaigns provide an effective and measurable way to fill your pipeline with qualified leads. Here are 5 tips to succeed with your digital campaigns.
Why is Demand Generation critical to filling your pipeline?
Digital demand generation campaigns can help build pipeline through targeted delivery of messages, ads, videos and other content across multiple channels.
Hybrid Events can Increase ROI, Revenue and Audience
Hybrid events, which integrate technology and digital tools with in-person events, can help to decrease the average event budget by up to 50% and increase ROI.
Legal Teams in the Hybrid Workplace — Bringing People Back to Work
Although all employee teams are navigating the post-pandemic workplace, legal experts are uniquely equipped to support workers with complex issues.
Facilities with People First: The People Side of Bringing People Back
To encourage a frictionless flow of information between other office groups and Facilities managers, the latter should stress visibility and open workplace culture.
The HR Perspective – The People Side of Bringing People Back to Work
As some hybrid offices return to in-office and others build up a digital architecture to support their work-at-homers, HR must step up and help external workers adapt.
IT After COVID-19: Managing Changes from the People’s Perspective
IT teams can play a central part in refashioning the motivations and behaviors of our employees as the pandemic evolves and they return to the office.
Beyond Excel: Smart Options for Estimating ROI
When you’re dealing with time or budget constraints, many people will choose to simply live with Excel’s limitations. But there is another option – the hybrid cloud solution.
Building a Business Case in Zoom Times
The most effective business case tools feature embedded collaboration to assign data inputs, track those inputs, as well as provide real-time reporting.
How Technology Vendors Can Help CIOs Win with Value Management
Gartner estimates that CIOs who communicate IT’s value achieve 60% more funding than peers, but 63% of CIOs struggle to demonstrate their dept’s impact.