scale your value selling strategy

Shift the conversation from price and features to benefits and value

scale your value selling approach with an automated platform for deploying interactive ROI & TCO calculators

today's buyers are hesitant to invest without proof of value

  • Salespeople struggle to communicate solution value
  • Small teams of business value experts operate in a reactive manner and are not scalable
  • Ad-hoc spreadsheets are inconsistent and a nightmare to operationalize and manage
  • Customer sponsors need assistance justifying projects within their organization


securing project budget

Aligning on a business case with your customer sponsor is only the first step in securing project buy-in and budget. Advisor™ ensures your customer champion can justify your offering when you are not in the room.

increase sales productivity and effectiveness

Advisor™ automates the process of creating compelling, on-brand business value presentations and scales the expertise of your top sellers across your sales organization. The reduction in sales cycle time means you can increase revenue with the sales team you currently have.

win more, close faster, and protect margin

Buyers are more likely to invest when they understand the value they will receive. Advisor™ business case tools help salespeople quickly articulate the most relevant value proposition for a specific buyer, demonstrating value and reducing dependence on discounting to close deals. 


scale value messaging capabilities to your entire sales and partner teams

Specialist overlays and consultants are great resources but they don’t scale on their own. Advisor™ helps companies take the expertise of a few and scale it across your go-to-market teams, elevating more sellers to the top tier.

increase cross sell, upsell opportunities

An objective, quantifiable value selling strategy positions your salespeople as trusted advisors to your customers. In turn, this creates opportunities to sell additional products, services and solutions.


Mainstay’s Sales Value Advisor™ is an enterprise-ready cloud solution that scales your value selling efforts


the creation of professional-quality presentations that leverage your corporate templates


sensitive customer and solution benefit data


access via Single Sign-On (SSO) integration


best-of-breed business value justification frameworks/tools to all your sellers (including channel partners)


proactive value selling into your existing sales workflow with Salesforce/CRM integration


all sales teams have access to the latest versions of your value modeling and messaging

deeper engagement

Frame customers’ business challenges in the context of your solution

value engineering at scale

Elevate all sales interactions to top-tier value engineering converstaions

deal acceleration

Reduce business case development cycles to close deals faster

market intelligence

Analyze customer data to generate benchmarks and refine future analyses

trusted by leading technology companies

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