increase pipeline velocity with demand generation and content marketing
Mainstay delivers B2B marketing campaigns and assets focused on business value to accelerate your sales funnel
- Mainstay provides a broad range of marketing services, including content marketing, creative services, demand generation campaigns and value selling tools that help to
- Accelerate pipeline with content that articulates your solution’s business impact
- Fill your sales funnel with leads from effective multi-channel demand generation campaigns
- Increase the impact of your sales and partner teams with scalable assets that quantify proof of impact
- Reach higher into organization with value messaging that engages your prospect’s decision makers
demand generation campaigns
Mainstay’s marketing team develops strategy and executes integrated multi-channel digital marketing campaigns that leverage marketing automation:
- Campaign strategy
- Persona development
- Targeted value-based messaging
- Multichannel approach – email, ads, search, social
- Email drip campaigns
- Paid search and paid social
- Measure success against KPIs
Mainstay’s team creates marketing and sales assets that help articulate your point of view and proof of value:
- Competitive research
- Case studies / White papers
- Ad campaigns
- Video testimonials
- Sales collateral
- Social media / Thought Leadership / blogs
online ROI/TCO calculators
Mainstay’s Advisor Value Platform™ allows you to quickly launch interactive lead generation and nurturing tools.
business value-based methodology
- Demonstrated process for identifying the value levers and quantifying the business impact of your offering.
- Our “Develop once — use many times” approach enables you to cost effectively incorporate your offering’s proof of value into a broad set of marketing assets and collateral.
- Decades of experience in developing and executing marketing strategy and plans for G500 and mid-market organizations.
- Deep background in content development for technology vendors such as Cisco, VMWare, Dell, IBM, Oracle.
- Proven methodologies enable our team to quickly develop and deliver content.
- End-to-end capabilities for content development, research, and ROI/TCO calculator creation.