build your brand with marketing, demand gen, & creative solutions
Mainstay delivers B2B marketing solutions and campaigns to build your brand and help accelerate your sales funnel
benefits
- Mainstay has decades of experience in technology industry marketing. We provide a broad range of B2B marketing services, including content marketing, creative agency services, demand generation campaigns, and value-based marketing tools that help organizations to:
- Accelerate pipeline with marketing tools and assets that articulate your solution’s business impact
- Fill your sales funnel with qualified leads from effective multi-channel demand generation campaigns
- Increase the impact of your sales teams and partner teams with go-to-market assets that quantify proof of impact
- Reach higher into organization with value messaging that engages your prospect’s decision makers
marketing services
Need marketing leadership to help create high-efficiency marketing programs
that deliver maximum ROI? Mainstay can help.
![](https://mainstaycompany.com/wp-content/uploads/2020/09/general_IT.png)
content marketing
Mainstay’s team creates content marketing and sales enablement assets that help articulate your point of view and proof of value:
- Competitive research
- Video testimonials
- Thought Leadership articles and blogs
- Customer Success Stories / Case studies / White papers
- Advertising campaigns
- Sales collateral
- Social media strategy, planning, and content
![](https://mainstaycompany.com/wp-content/uploads/2020/09/general_ITBusiness.png)
demand generation campaigns
Mainstay’s marketing team develops strategy and executes integrated multi-channel digital marketing campaigns:
- Campaign strategy
- Persona development
- Targeted value-based messaging
- Multichannel approach – email, ads, search, social
- Email drip campaigns
- Paid search and paid social
- Measure success against KPIs
![](https://mainstaycompany.com/wp-content/uploads/2020/10/Fill-65.png)
creative agency services
Award-winning creative solutions that help position your business / brand as a leader in the marketplace.
- Interactive Ebooks
- Professional Video Services
- Advertising campaigns
- Go to Market Sales Assets
- Trade show booth graphics & interactive experiences
- Graphic creation
- Websites and landing pages
![](https://mainstaycompany.com/wp-content/uploads/2020/10/Fill-21.png)
ROI / TCO Calculators
Mainstay’s Advisor Value Platform™ allows you to quickly launch interactive tools that convert prospects into high-value leads, including:
- Lead generation tools that enable a prospect to see the value of your offering.
- Market intelligence tools that collect key prospect data to shape future communications and segmentation.
- Tools to deliver rich and dynamic executive ready reports that empower prospects to share your solution’s business impact within their organization.
differentiators
![_Marc and Scott](https://mainstaycompany.com/wp-content/uploads/2024/01/Marc-and-Scott.jpg)
business value-based methodology
- Demonstrated process for identifying the value levers and quantifying the business impact of your offering.
- Our “Develop once — use many times” approach enables you to cost effectively incorporate your offering’s proof of value into a broad set of marketing assets and collateral.
experience
- Decades of experience in developing and executing B2B marketing strategy and plans for global enterprise technology and mid-market organizations.
- Deep background in marketing and content development for technology vendors such as Cisco, Oracle, AWS, Salesforce, IBM, among others.
- World-class creative solutions and marketing assets built to deliver the right message that will resonate with your buyers.
speed
- Proven methodologies enable our team to quickly develop and deliver compelling content.
holistic approach
- End-to-end capabilities for content development, research, and ROI/TCO calculator creation.