BIAS Case Study
- BIAS‘ existing sales model was heavily reliant on Oracle bringing them into new sales opportunities
- Mainstay developed a turnkey digital lead gen campaign with multi-channel approach to generate qualified new leads
Filling the Pipeline
BIAS, an Oracle partner, turned to Mainstay to address a key sales challenge: generating net-new business leads. Their sales model relied heavily on Oracle reps introducing BIAS into customer opportunities—an approach they feared wasn’t scalable.
To solve this, Mainstay developed a multi-channel digital marketing campaign using email, display, and search ads to deliver targeted messaging to key decision-makers. The result was impressive: a nearly 300% increase in net-new leads.
The campaign effort included:
- developing the campaign strategy, including defining the target personas, determining the channels, and developing the content
- building the messaging platform and value proposition for the campaign
- creating the ads and campaign ‘hook’ – an online cloud readiness assessment tool
- leveraging multiple digital channels to ensure reach and delivery to their target audience
- capturing and scoring qualified leads to hand off to sales team
- reporting on monthly performance to the executive team
