increase pipeline velocity and lead quality
by shifting the conversation from price and features to solution benefits and value
Marketing Value Advisor™ enables rapid tool development that adheres to your brand standards in order to increase lead conversion rates
convert website visitors to high-value leads with Mainstay's Value Advisor Platform
- Frame the conversation on solution value vs. product features
- Increase visitor engagement and identify high-value opportunities
- Provide website visitors a reason for entering contact details
- Convert marketing qualified leads (MQLs) into sales qualified leads (SQLs)
benefits
lead generation
Quickly deploy interactive tools that enable a prospect to see the value of your offering.
sales intelligence
Collect key prospect data to shape future communications and customer segmentation.
executive-ready reports
Create dynamic, graphics-rich reports, empowering prospects to share your solution’s business impact within their organization.
simplified deployment
Enable rapid deployment of fully customizable calculators with pre-configured integrations into your marketing automation solutions.
sales acceleration
Integrate tools with Salesforce and other CRM to ensure customer data is available to your sales team.
features
Mainstay’s Marketing Value Advisor™ is an enterprise-ready cloud solution that accelerates your demand generation efforts
customizable
100% custom UI/UX designs that leverage your brand and support any language and currency
flexible
Optimized for mobile and desktop environments and supports any browser
detailed analytics
Graphic, data-driven usage reporting
dynamic assets
One-click generation of branded customer-facing deliverables
integrated
Open APIs with all leading CRM and Marketing Automation solutions
secure
Highly secure cloud architecture protects your prospect and customer data
generate high quality leads
Quickly launch calculators that build high quality leads and provide pre-contact insights on prospects
accelerate sales
Arm sales with prospect intelligence prior to first contact
reduce churn
Capture realized value metrics to support marketing content and case studies
