scale your value selling strategy
Shift the conversation from price and features to benefits and value
scale your value selling approach with an automated platform for deploying interactive ROI & TCO calculators
today's buyers are hesitant to invest without proof of value
The reality is, most B2B customers are reluctant to invest unless they have a clear understanding of why your products could improve their business. That means you need to communicate the real business value of your solutions. But building business cases and ROI tools takes time and expertise – and it’s often hard to scale.
But Mainstay’s experienced team of value consultants and our Advisor Platform can help. With our Advisor platform:
- Salespeople can easily and confidently communicate solution value
- Smaller teams of business value experts can scale their efforts across a larger organization
- Ad-hoc spreadsheets become a thing of the past with a platform that is easy to manage and tools that are easy to update
- Customer sponsors can prove the value of projects to gain approvals from their organization
benefits
increase sales productivity and effectiveness
Advisor™ automates the process of creating compelling, on-brand business value presentations and scales the expertise of your top sellers across your sales organization. The reduction in sales cycle time means you can increase revenue with the sales team you currently have.
securing project budget
Aligning on a business case with your customer sponsor is only the first step in securing project buy-in and budget. Advisor™ ensures your customer champion can justify your offering when you are not in the room.
win more, close faster, and protect margin
Buyers are more likely to invest when they understand the value they will receive. Advisor™ business case tools help salespeople quickly articulate the most relevant value proposition for a specific buyer, demonstrating value and reducing dependence on discounting to close deals.
increase cross sell, upsell opportunities
An objective, quantifiable value selling strategy positions your salespeople as trusted advisors to your customers. In turn, this creates opportunities to sell additional products, services and solutions.
scale value messaging capabilities to your entire sales and partner teams
Specialist overlays and consultants are great resources but they don’t scale on their own. Advisor™ helps companies take the expertise of a few and scale it across your go-to-market teams, elevating more sellers to the top tier.
features
Mainstay’s Sales Value Advisor™ is an enterprise-ready cloud solution that scales your value selling efforts
automate
the creation of professional-quality presentations that leverage your corporate templates
encrypt
sensitive customer and solution benefit data
control
access via Single Sign-On (SSO) integration
scale
best-of-breed business value justification frameworks/tools to all your sellers (including channel partners)
integrate
proactive value selling into your existing sales workflow with Salesforce/CRM integration
ensure
all sales teams have access to the latest versions of your value modeling and messaging
deeper engagement
Frame customers’ business challenges in the context of your solution
value engineering at scale
Elevate all sales interactions to top-tier value engineering converstaions
deal acceleration
Reduce business case development cycles to close deals faster
market intelligence
Analyze customer data to generate benchmarks and refine future analyses
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