Last month, Mainstay’s team met up in Phoenix for our annual All-Hands meeting. With only a few opportunities to see each other in person each year, these meetings are a particularly special time for our crew.

Just as the early days of the web revolutionized how businesses operated, artificial intelligence is now on a similar transformative journey.

To stay ahead, your software needs to keep evolving. But how often should you update value selling apps? Choosing the right pace of change is crucial to your success.

While traditional value management programs succeed at driving revenue, they often come with a massive price tag but AI can help.

Software as a Service is not new but we’d like to propose something better—Services as Software—and we think it’s the best way to help your sales teams win more deals.

Knowing how to communicate the value of retail technologies and helping sell retailers on the investment required doesn’t always come naturally to tech companies.

Can ROI selling deliver real business value? The good news is that achieving a positive ROI from your business value practice is within reach, even at the beginning of your value management journey.

Value automation platforms can help you drive sales and renewals. Now, an innovative new strategy powered by AI is upping the game.

With this year’s NRF the Big Show fast approaching, we wanted to look back at our experience helping one of our biggest clients at last year’s conference.

Does your sales team have the right skills, right message, or access to the right people to be effective value sellers? Highlights from our webinar.

Using value tools and platforms to reach and enable a greater portion of your sales team can be a key first step in transforming your business.

Here are 5 value selling strategies to better communicate business value, accelerate your sales pipeline, and close more deals.

Content like case studies, testimonials, and business cases is optimal for increasing conversions and turning prospects into customers.

Learn how middle of the funnel content like digital ad campaigns, ebooks, and webinars can help drive awareness and nurture leads.

Learn which content types of top of the funnel content are best suited for casting a wider net to increase brand awareness.

For marketing content to be effective, it should be aligned with your buyer’s intent and what stage of the buyer journey they’re in.

Learn how to leverage change management communications to address LoB needs for a smooth hybrid work transition.

Alight uses Mainstay’s Advisor Value Platform to enable teams to quantify and communicate business value throughout the customer lifecycle.

How change management can help with the cultural, behavioral, and process changes that happen when moving to hybrid work.

To move to a hybrid workforce, you should focus on communicating change and creating awareness of hybrid work technologies.

New blog series shares solutions for ensuring that your organization is set up to succeed regardless of which work model you choose.

To close more deals, use value selling to enable decision-makers to easily evaluate the worth of a particular technology solution.

If you are a technology solution provider or a CIO investing in digital transformation, it’s time to harness the power of value management. 

Here are 5 tips to succeed with your demand generation campaigns and provide a measurable way to fill your pipeline.

Demand generation campaigns can build pipeline through targeted delivery of messages and content across multiple channels.

Hybrid events that integrate virtual technology with in-person events, can help decrease the average event budget by up to 50%.