NRF AWS Overview
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Challenge
- NRF Retail’s Big Show highlights new innovations in retail
- After NRF 2022 was canceled, AWS wanted to make a big splash with its booth in 2023
- AWS wanted to highlight their innovative retail solutions
Solution
- Mainstay provided strategic planning & interactive solutions to enhance the visitor experience
- A variety of screen-based, user driven experiences were created including a digital attendee guide, touch screen customer demos, and partner stories
Results
- The booth experience was highly interactive and memorable, drawing a large volume of visitors
- The AWS booth was named one of the most eye catching booths of NRF 2023by Retail Info Systems (RIS) News
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“On the show floor there are always a few standout booths displaying dazzling tech to attendees. Amazon Web Services’ booth was one example, packed with attendees checking out cutting-edge technology, including an array of physical and digital commerce innovations on display.”
Mythics Overview
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Challenge
- Mythics, a leading Oracle partner, wanted to make a visual statement at Oracle’s Cloud World conference which draws customers from around the world
- Beyond the visual punch, they wanted to communicate their approach to building custom cloud environments for a variety of customers
Solution
- Mainstay developed a unique visual theme to communicate Mythics’ approach to the Cloud
- Mainstay designed the booth graphics, infographic, custom shirts, stickers and playing cards that all displayed the ‘build your cloud’ visual theme
Results
- Mainstay helped Mythics stand out at Cloud World with creative solutions
- To drive traffic, the team sent an infographic in advance to draw customers and prospects to the booth
- Once at the booth, Mythics gave out custom playing cards, stickers to visitors
![](https://mainstaycompany.com/wp-content/uploads/2025/01/mythics-trade-show.jpg)
Smartphone
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Explainer
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Workloads
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Building
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